Francesco Maglia 1854 truly embodies everything that fascinates Italian craftsmanship and that’s why Santillo is honored to be together for this collaboration, born within “Radici project”, which we will present. Saverio Santillo and Francesco Maglia, who is currently at the head of the company, now in the sixth generation, have already had the opportunity to participate both at the event organized by B.S.M.I “The new generations of Italian craftsmanship” held at Bocconi University in December 2019. Since 1854 umbrellas have been made by expert hands and attentive eyes of artisans who create real masterpieces, it is a pleasantly archaic touch that seems elegantly out of step with the digital era. However, today the brand has grown to export all over the world. What is not exhibited is preserved in the company archives, which are an integral part of the new headquarters now located in Via Ripamonti 194, in Milan, despite an English bombing that in 1943 caused the destruction of most of those places.

Santillo 1970 + Francesco Maglia  1854

Prtotype Capsule

Each visit is a rare opportunity to rediscover an uncontaminated world, sacred, magical and inviolable survived in time, surrounded by lively regimental motifs and charismatic tartan carefully chosen, as well as a rich variety of valuable wood sticks from all over the world such as ash, chestnut, bamboo, ebony and broom (to name a few).
Since then, a relationship of understanding has been established at “tout court” to deal mainly with the composition of a collaborative network and a synergic understanding on issues related mainly to the defense of the artisan product, although avant-garde, that really respects traditions. Visions and common stories are the pretext to combining the identities of the two brands in a new man’s wardrobe aimed at the contemporary Gentleman but also at the new generations. 

The mission is to raise awareness about craftsmanship and tailor-made, especially in the youngest, in a world increasingly prone to mass production, imagining an connoisseur in close harmony with the craftsman, “abituè” of tailoring, prepared, with extreme culture of “handmade”, eager to create garments that are a reflection of individual personality, rigorous in taste, charismatic but never excessive.
Ivory, tobacco, slate green tones inspired by the typical palette of Mediterranean colors, characterize the four prototypes for spring summer: Field jacket worsted wool with removable waterproof  lining, umbrella regimental fuchsia/ brown, Hopsack field jacket totally empty and a picnic ivory umbrella in poly-cotton (60% cotton/40% polyester ) dubled in a striped vintage silk.  A selection, soon on sale on the official web-stores (www.santillo1970.com and www.francescomaglia.it), which will be enriched in the future by other different creations chosen among the most representative of the two brands.
The Santillo Family and the Maglia Family, craftsmen projected into the future, with their business stories, are legacies that are based on the constant will to create quality products to be proud of and to improve the lifestyle of customers by offering what they need: not simple objects, but emotions to remember.

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Everything is mainly aimed at enhancing a real ethical evolution, emphasizing the potential of true made in Italy, for the revival of high Italian craftsmanship: a universe rich in knowledge, respect for manual work of skills and great creative skills, which represents the soul of Italy and is its most important heritage, from which to start to create a tailor-made future, which will return to respect our rhythms and those of the planet.
From a technical point of view, the focus has been on an eclectic game of experimentation and contamination, through the combined use of fragments of different materials in use to pack umbrellas, shirts or jackets, which draw from each other’s characteristics.
Very breathable archive fabrics, stylistic devices, design and unusual combinations, express and enhance the added value that can be created, on these occasions, in terms of thought and design perception. A demonstration, without any ideal support, of how tailoring has the creative ability to adapt to any project, applying it to the most diverse fields.
Because “tailoring is where creativity meets tradition, where you can touch, choose, associate materials and observe artisans at work”.

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